Privacy Policy

Your privacy matters to us – almost as much as getting the perfect gift.

This Privacy Policy explains how we handle your personal information when you use https://www.wishesandwants.co.uk ("Wishes & Wants"). By using our website, you're agreeing to this policy – so have a read and let us know if anything’s unclear.

Who We Are

We’re Wishes & Wants – a UK-based platform that helps people create and share gift lists, and use our clever AI assistant to find present ideas. We're all about making gifting joyful and stress-free.

What Information We Collect

We only collect what we need to make the site work beautifully for you. That may include:

  • Basic details – like your name or email address (if you provide them).
  • Gift list content – the lovely things you add to your list.
  • Usage info – like which pages you visit or which features you use, via cookies and analytics tools.

How We Use Your Information

We use your info to:

  • Let you create, save, and share gift lists.
  • Make our AI gift assistant better and more helpful.
  • Improve and personalise your experience on the site.
  • Respond to any messages or queries you send us.

We don’t sell your data. Ever. We might use it to make the site smarter and friendlier, but that’s it.

Cookies (Not the Edible Kind)

We use cookies to make our website work smoothly – like remembering who you are, helping our AI do its thing, and seeing what features people love. You can manage your cookie settings in your browser if you prefer a more private browsing experience.

Sharing Your Info

We may share your data with trusted tools and services we use to run the site (like email platforms or analytics providers), but only what’s necessary – and never for marketing purposes by third parties.

We’ll never sell your info or share it with random strangers. Promise.

How We Keep It Safe

We take data security seriously. Your information is stored securely and protected using industry-standard measures. That said, no website is 100% immune from cyber gremlins – but we do our best to keep them at bay.

Your Rights

As a UK or EU resident, you’ve got rights under data protection law. That includes the right to:

  • Access the personal info we hold about you
  • Ask us to correct or delete your data
  • Withdraw consent at any time
  • Complain to the ICO if you're unhappy with how we handle your data (ico.org.uk)

How Long We Keep Your Info

We’ll only hold onto your personal information for as long as we need it to provide our service (or as long as the law requires us to). If you ever want your data deleted, just ask – it’s your right.

Changes to This Policy

If we update this policy (which we might from time to time), we’ll pop the new version on this page. If the changes are big, we’ll let you know more directly. Either way, the updated policy will apply from the date it's posted.

Contact Us

Got questions, worries, or just fancy a chat about data? Drop us an email via our: Contact form.

Last updated: 23 March 2025